Project - Kiritau

Ensuring people fit the working culture of an employer is important, especially nowadays when more than ever workers and job candidates can learn from the myriad of testimonials, stories and data online about life on the inside of a company and the corporate decisions being made.

We know an employee’s sense of meaning in their work can be significantly enhanced through a culture that is built upon shared values. 

That is why researchers at the Living Lab are using gamification techniques to developing a suite of tools to provide businesses with insight into the interaction between employee and employee. 

The solution, called Kiritau, will help assess if the individual’s values and preferences align with the way things are done in the company’s ecosystem and if there is a positive cultural fit. 

It appraises the worker or applicant’s personality, attitude and skills and presents the employer’s physical, social and cultural characteristics to provide an analysis of the user’s experience and behaviour in relation to a business environment they (may) find themselves in. 

Revolving around the idea of The Future Of Work, Kiritau takes the form of an online platform, a mobile application and a series of visually storytelling-led immersive micro games that, for instance, measure situational judgement and problem solving. 

The insight provided will be able to help inform the employer’s strategies and policies in areas such as the professional development of individuals, the recruitment and departure of employees, and the deployment of appropriate branding and communication. 

To develop Kiritau, we are working with Gemeente NijmegenGemeente Arnhem, the councils in the Achterhoek region and SURF along with Rotterdam agency &ranj, which develops impactful games to stimulate behavioral change, and career coach Danny Reijmers. 

As well as Prof Harold Bekkering, Prof Jaap Denissen from Utrecht University, and Dr Mariëtte Huizinga, of the Vrije Universiteit Amsterdam, are involved as scientists. 

The team are also looking at the same kind of digital interventions to help students make the right choice of what course to study and at which institution.